Skip main navigation

Video-based marketing and communication opportunities

This video by David Rawlings explores video-based marketing and communication opportunities.

Given the prevalence and importance of video in this day and age, it’s imperative you understand how to effectively use video as part of your marketing and communication mix. In this video, we’ll discuss key components of effective video content, such as engaging opening shots, ideal video length, storytelling techniques, and compelling calls to action. Then, we’ll move on to some of the ways in which you might incorporate AI into your video content creation processes and marketing strategy to create impactful video content.

This article is from the free online

Harnessing AI in Marketing and Communication

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now