How to prepare for what’s coming in AI
This video focuses on preparing for the future of AI in marketing and communication. It provides 10 steps for readiness, including staying informed about AI advancements, understanding AI use cases, …
Course: Harnessing AI in Marketing and Communication
AI analysis for content and marketing performance
Analysing a brand’s content and marketing performance is also a key part of using AI beyond the creative. AI can help you quickly identify trends, patterns, or even non-performers in …
Scripts and storyboards
Good video in a corporate marketing and communication program requires careful management of a prescription and storyboard. This is a particularly large part of a your time as video becomes …
Using AI for internal text-based content
The video discusses the importance of crafting engaging and effective communication, particularly with staff and customers who have transactional relationships with your business. It highlights various communication channels such as …
Tips on working with the AI prompt for visuals
Working with image generation When it comes to image generation – and the vast majority of businesses use AI for generation over enhancement, working with an AI prompt is different …
Video-based marketing and communication opportunities
Given the prevalence and importance of video in this day and age, it’s imperative you understand how to effectively use video as part of your marketing and communication mix. In …
Five roles AI can play for you
AI has the capacity to divide people. There doesn’t seem to be much of a middle ground. I have found that very few people are ambivalent – for some ‘it’s …
Using AI for external text-based content
In the digital age, businesses generate a significant volume of text to connect with their audience. AI can help your business streamline this process, from crafting compelling blog posts to …