Skip main navigation

How to prepare for what's coming in AI

This video by David Rawlings explores how to prepare for what's coming in AI

This video focuses on preparing for the future of AI in marketing and communication. It provides 10 steps for readiness, including staying informed about AI advancements, understanding AI use cases, and investing in AI-powered tools. It emphasizes maintaining high data quality, collaborating with experts, participating in AI-focused communities, considering ethical aspects, educating marketing teams, and monitoring industry trends. It also suggests using customer feedback and sentiment analysis, adapting to changing algorithms, and ensuring seamless integration with existing technology. The overarching message is that embracing AI and being proactive in adapting to its changes is essential for staying competitive and delivering personalized experiences in marketing and communication.

This article is from the free online

Harnessing AI in Marketing and Communication

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now