Skip main navigation

£199.99 £139.99 for one year of Unlimited learning. Offer ends on 28 February 2023 at 23:59 (UTC). T&Cs apply

Find out more

What is history branding?

This video is an introduction to the history branding concept. Watch Per-Olof Grönberg explain more.

This video introduces the history branding concept, which uses history to foster future development. It is, more or less, synonymous with history marketing.

A rough-and-ready location of history branding is in the intersection between the “use of history” and corporate branding. The latter is about how a company or organisation presents itself to the outside world and its employees. Corporate branding has, over time, moved from a direction towards marketing of individual products, and costumers as the only target group to a focus on the company or organisation as a whole. This “new” corporate branding targets both external and internal interest groups and emphasises long-time perspectives. The new corporate branding wave highlights heritage and culture and focuses on the meaning of historical values.

So, roughly, we can say that history branding implies history usage within corporate branding. Companies and organisations are the prime users of history branding. However, municipalities, regions, and countries have increasingly started to activate history branding too.

This article is from the free online

History Branding: Using History to Strengthen Corporate Identity

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education