Course: History Branding: Using History to Strengthen Corporate Identity

This video introduces the history branding concept, which uses history to foster future development. It is, more or less, synonymous with history marketing. A rough-and-ready location of history branding is …

Welcome to the course “History Branding: Using History to Strengthen Corporate Identity”. You will meet the lead educator, Per-Olof Grönberg from Luleå University of Technology in the video where he …

On the northern shores of the Gulf of Bothnia lies the city of Luleå. For a long time, the city has been a centre for the northernmost parts of Sweden. …

In this video, I will introduce standard methods of history branding. Scholars have identified six primary ways for companies or organisations to use history in their marketing and communication: creating …

This video teaches how companies handle major setbacks, failed projects, scandals, and cooperation with dictatorial regimes throughout history. These incidents are so-called skeletons in the closet and do not make …