Skip main navigation

Owned media

This step discusses the pros and cons of owned media, and gives some examples of how to use it.

Owned channels are the ones which you have direct control over. This includes your website, social channels and directory listings. With the advent of social media, the lines have somewhat blurred.

Whilst your website is absolutely under your direct and complete control, can you say the same of your Twitter profile? ‘Probably’ is the best answer. You can dispose of your social media profiles as you want but they will always belong to Twitter Inc; Facebook Inc. etc. They have the power to change their service or prohibit you from using it at any time.

A screenshot of VOXI’s Twitter profile

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

This is the VOXI Twitter profile. See how the brand plays out visually to echo their broader ‘thumbs’ advertising campaign. The profile text is extremely concise, getting to the heart of how the product helps the audience.

A table showing the pros and cons of owned media.

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

This article is from the free online

How to Develop Your Social Media Content Strategy

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education