Owned media
Owned channels are the ones which you have direct control over. This includes your website, social channels and directory listings. With the advent of social media, the lines have somewhat blurred.
Whilst your website is absolutely under your direct and complete control, can you say the same of your Twitter profile? ‘Probably’ is the best answer. You can dispose of your social media profiles as you want but they will always belong to Twitter Inc; Facebook Inc. etc. They have the power to change their service or prohibit you from using it at any time.
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This is the VOXI Twitter profile. See how the brand plays out visually to echo their broader ‘thumbs’ advertising campaign. The profile text is extremely concise, getting to the heart of how the product helps the audience.
To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.
How to Develop Your Social Media Content Strategy
How to Develop Your Social Media Content Strategy
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