An introduction to content pillars
As the owner of a brand active on social media, you are essentially a media publisher, much like a newspaper or a television channel. Just as those organisations have editorial …
Course: How to Develop Your Social Media Content Strategy
Creating a social media budget: building your campaign or hero budget
The video above provides you with an example of how the campaign or hero budget would look for an online retailer. The example has four campaigns per year, however, your …
How to create a social media budget: hub and help
Watch the video above to learn how to break costs down by hub/help with the relevant platforms. This budget relates directly to your social media channel strategy and the budget …
Introduction to paid, owned, and earned social media
Social media presence can be divided into three areas: Paid – traditional advertising. It is any marketing channel you have to pay for to increase traffic. Owned – website, profiles …
Case study: AutoTrader
This DMA Award-winning campaign from AutoTrader is a perfect example of how to leverage the particular qualities of a Social network. In 2018, they used Twitter to generate a huge …
How to select the right social media platform
Please note: The video starts just after the speaker has started introducing himself. Here’s esteemed Digital Marketing Consultant, Aiden Carroll’s view on what you should consider before choosing a social …
Welcome to the course
Welcome to How to Create your Social Media Content Strategy, the second course in the How to Create a Social Media Strategy ExpertTrack brought to you by the Institute of …
Learning Outcomes
This week you will learn: considerations and processes for building a content plan how to manage your own social media content plan how to respond to topical moments content planning …
Learning Outcomes
This week you will learn: how to choose the right platform to reach your audience which audiences are using which platform; and what are the advantages of each platform the …
Learning Outcomes
This week you will learn: what a content pillar is and how this concept should inform your social media strategy how to determine what your content pillars should be how …
Celebrate your success
Well done, you have completed your third week. You learned about: considerations and processes for building a content plan how to manage your own social media content plan considerations and …
Curation Best Practices
Copyright is not usually a problem when it comes to social media. Technically, your profiles don’t belong to your business. They are the property of the social media platforms themselves. …
What is a social media content strategy plan?
When considering your social media content strategy, a successful plan is easier to implement and manage if made accessible online. Consider giving read-only access to anyone else who may also …
Content Brief
Once you’ve ideated and developed your idea into a defined piece of content, create a content brief and send to your creative producers. You will need to include in the …
Reactive content: identify the moment
Alongside your planned content, reactive content is a way for your brand to put its unique spin on the events of the day (or rather minute). This can lead to …
These articles are from the online course:
How to Develop Your Social Media Content Strategy