You have completed your first week, well done! You learned about:

• which audiences are using which platform
• what are the advantages of each platform
• how to use the Help, Hub, Hero framework to plan your content on social media
• the steps to building a thorough campaign strategy
• how to choose the right platform to reach your audience
• the steps to building a thorough campaign strategy
• methods of justifying your social media budget.

Next week you will learn about what a content pillar is and how this concept should inform your social media strategy; and how to determine what your content pillars should be. You will also learn the benefits of using a broad spectrum of content formats; the strength of each content format; and which content formats work best on each platform.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.