Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated and the following we
You have completed your first week, well done! You learned about:

  • which audiences are using which platform
  • what are the advantages of each platform
  • how to use the Help, Hub, Hero framework to plan your content on social media
  • the steps to building a thorough campaign strategy
  • how to choose the right platform to reach your audience
  • the steps to building a thorough campaign strategy
  • methods of justifying your social media budget.

Next week you will learn about what a content pillar is and how this concept should inform your social media strategy; and how to determine what your content pillars should be. You will also learn the benefits of using a broad spectrum of content formats; the strength of each content format; and which content formats work best on each platform.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

This article is from the free online

How to Develop Your Social Media Content Strategy

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now