Skip main navigation

Interactive content

This step describes the importance of interactive content.

Whilst requiring higher investment in terms of user time and effort, interactive content creates a much more valuable engagement with your audience, developing a deep and lasting relationship between them and your brand.

This can take the form of relatively casual interactions such as fun polls and quizzes, or become a significant part of your audience’s life through something like a mobile strategy game. In general, the more complex and demanding an experience is for the users, the more costly it is to create. For this reason, tools, software and games are to be considered inherently ambitious and high-risk projects.

Lighter experiences such as polls and quizzes can be ways to test the audience’s appetite for something more complex. These are also a highly effective means of gathering audience insight unavailable elsewhere. Social media insights tools can tell you plenty about the basic demographics of your audience, but to find out what they think about your brand, products and competitors, you need to use polls and surveys.

Consider questions that are fun to answer while also giving you some valuable data. Utilise polling tools on each social network to ask different questions to different sections of your audience.

This article is from the free online

How to Develop Your Social Media Content Strategy

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education