• what a content pillar is and how this concept should inform your social media strategy
• how to determine what your content pillars should be
• how to create a social media content strategy
• the benefits of using a broad spectrum of content formats;
• the strength of each content format
• which content formats work best on each platform.

Next week you will learn considerations and processes for building a content plan; to understand how to manage your own social media content plan; and considerations and processes for building a content plan. You will also learn how to respond to topical moments; content planning frameworks; and how to be ruthless about relevance. Finally you will learn how to effortlessly share your plan with collaborators; how to effectively curate large volumes of content; and tools to help you manage large scale content posting.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.