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Learning Outcomes

This step summarises the week's learning outcomes.

This week you will learn:

  • how to choose the right platform to reach your audience
  • which audiences are using which platform; and what are the advantages of each platform
  • the difference between paid, owned and earned social media
  • how to use the Help, Hub, Hero framework to plan your content on social media
  • the steps to building a thorough campaign strategy
  • methods of justifying your social media budget.
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How to Develop Your Social Media Content Strategy

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