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Learning Outcomes
This step summarises the week's learning outcomes.
This week you will learn:
- how to choose the right platform to reach your audience
- which audiences are using which platform; and what are the advantages of each platform
- the difference between paid, owned and earned social media
- how to use the Help, Hub, Hero framework to plan your content on social media
- the steps to building a thorough campaign strategy
- methods of justifying your social media budget.
This article is from the online course:
How to Develop Your Social Media Content Strategy
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How to Develop Your Social Media Content Strategy
