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Learning Outcomes

The learning outcomes for the week are presented.

This week you will learn:

  • what a content pillar is and how this concept should inform your social media strategy
  • how to determine what your content pillars should be
  • how to create a social media content strategy
  • the benefits of using a broad spectrum of content formats
  • the strength of each content format
  • which content formats work best on each platform.
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How to Develop Your Social Media Content Strategy

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