Skip main navigation

Developing New Ideas

Developing a new food idea is challenging, stimulating and creates new interest, but where do original ideas come from? New ideas can be triggered by
Picture of a Light bulb with sticky notes wringed up inside it
© International Culinary Studio

Developing a new food idea is challenging, stimulating and creates new interest, but where do original ideas come from? New ideas can be triggered by the creations of others. It is therefore worthwhile to keep abreast of what is happening around us. Here are some suggestions:

  • Research the market.
  • Visit other establishments.
  • Visit your competitors.
  • Catering exhibitions, competitions, and trade shows.
  • Books produced by chefs.
  • Food and industry magazines.
  • Food television programmes.
  • Food, chef, restaurant websites.
  • Chef and restaurant organisations.
  • Lectures, food demonstrations.
  • Visiting suppliers.
  • Gourmet food stores.
  • Overseas travel.
  • Farmers markets.
  • Look at food trends.
  • Team focus groups, brainstorming.

Idea screening

Before going into the development stage, screen your idea to eliminate any unsound concepts before you start devoting any time and resources to development. Ask yourself the following questions:

  • Is the idea practical?
  • Do I have the craft skills to produce the item?
  • Do I have access to the facilities/equipment required to produce the item?
  • Can I source the ingredients?
  • Is this product suitable for my target market?
  • Are there any competitive pressures?
  • Will the product be profitable?

Activity

From your market research results, identify ideas and screen your ideas. Do you think they are viable ideas? You should have one key idea for a new product that you would like to pursue.

© International Culinary Studio
This article is from the free online

How to Launch Your Own Food Product

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education