Concept Creation

• Procure ingredients and make them into a product on a small scale.
• Produce a ‘gold standard’ of the new product. A ‘Gold Standard’ is the highest standard to which the product must be produced.

Testing on a small scale will reduce the cost by limiting the amount of ingredients that you use, cooking times and personal investment in time and other skills. It will also give you an idea of whether products are easily available, if there are any potential legal issues, for example copyright infringements.

You will probably need to try it out a few times to get it just right!

Issues that you could discover:

• Difficult in finding the right ingredients.
• Cost of ingredients.
• Product shelf life.
• Can the product be scaled to larger quantities and produced on a large scale?
• Patent and Copyright infringement.

Now you are ready to try your idea on family, friends, or colleagues.

Discussion

What challenges did you experience during your concept creation stage?