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Compelling ideas are timeless

This step introduces learners to the reason why high quality content is the most important aspect of marketing communication.

Social media is constantly evolving with new platforms and features. Consistently, consumer behaviours evolve as society adapts to the available technology.

The rule-book for marketers is always in flux. It varies in relation to small things, like image sizes and copy lengths, to the bigger pieces like new trends and technologies.

In advertising good creative work has a timeless quality. Ultimately great marketing is a ‘good idea, well-executed’. Regardless of technology, format, or trend, some ideas are universally compelling.

In this activity, we will take a look at some key campaigns from the DMA Awards Archive, and analyse what we can learn from them.

Join the discussion

Think about the most successful social media campaign that you have heard or read about. Which factors contributed to its success? How was the content developed? Write your comments below and post a link to the campaign, if possible.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Understanding Social Media Strategy

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