What is a social media campaign strategy?
When it comes to digital marketing, traditional channels such as advertising or direct mail have to adapt to the new environment. Unlike other channels, which are merely presented to an …
Course: Understanding Social Media Strategy
Case study: NHS Blood and Transport
This innovative awareness campaign, originally conceived by Engine for NHS Blood and Transplant in 2015 deservedly won gold at that year’s DMA Awards. The campaign’s aim was to spread a …
The growth of social media
Social media around the world Social media has become a central part of modern life around the world. Our planet is well connected, with half of the world’s population considered …
Case study: AutoTrader
AutoTrader ran an interesting campaign during the World Cup. Watch the video and then join the discussion below. Join the discussion Why do you think the AutoTrader campaign was so …
Why do you need a social media strategy?
The importance of a social media strategy A social media strategy will ensure that social media is contributing to the visibility and goals of your brand or organisation. This consistent …
Case study: Buxton
Please note: This video has no sound. For Nestle Waters’ ‘#everysip’ campaign for Buxton Water – a 2017 DMA Awards winner for best use of social media – they wanted …
What is social marketing?
Join the discussion Watch the video and in the comments below share two pieces of information which were new to you, and two pieces of information you were already familiar …
An introduction to SMART objectives
SMART is an acronym for: Specific, Measurable, Achievable, Relevant and Timed. It is designed to support employees in setting objectives that are effective. Each of the 5 steps in creating …
Case study: VOXI
Let’s work through a DMA Award-winning campaign to see how they turned their business objectives into industry-leading social campaigns. In 2018, Vodafone needed help targeting a young audience who were …
Case study: ActionAid #BrutalCut
ActionAid works to improve the lives of young women in the developing world, and FGM (female genital mutilation) is a key issue that they work to eradicate. The campaign aimed …
Case Study on Martini
Italian aperitif brand Martini had spotted a regular drop in sales around October, as the winter starts to descend. Targeting a millennial audience, Martini wanted to create a digital experience …
Compelling ideas are timeless
Social media is constantly evolving with new platforms and features. Consistently, consumer behaviours evolve as society adapts to the available technology. The rule-book for marketers is always in flux. It …
Deepening customer relationships through content
To stay at the front of your consumer’s mind it’s important to become their trusted source of knowledge in your niche. Much like any other kind of human relationship, this …
Social media and the loyalty loop
The loyalty loop can be looked at as an alternative model that puts emphasis on the need to continually deepen the relationship between a customer and brand for continuous engagement. …
Social Media and the Engagement Funnel
Social media is all about engagement – interactive, real-time, non-linear, and responsive. It has drastically altered how brands and organisations communicate with their customers. Interactive posts allow your follower to …