When it comes to digital marketing, traditional channels such as advertising or direct mail have to adapt to the new environment. Unlike other channels, which are merely presented to an …
This innovative awareness campaign, originally conceived by Engine for NHS Blood and Transplant in 2015 deservedly won gold at that year’s DMA Awards. The campaign’s aim was to spread a …
Social media around the world Social media has become a central part of modern life around the world. Our planet is well connected, with half of the world’s population considered …
AutoTrader ran an interesting campaign during the World Cup. Watch the video and then join the discussion below. Join the discussion Why do you think the AutoTrader campaign was so …
The importance of a social media strategy A social media strategy will ensure that social media is contributing to the visibility and goals of your brand or organisation. This consistent …
Please note: This video has no sound. For Nestle Waters’ ‘#everysip’ campaign for Buxton Water – a 2017 DMA Awards winner for best use of social media – they wanted …
Join the discussion Watch the video and in the comments below share two pieces of information which were new to you, and two pieces of information you were already familiar …
SMART is an acronym for: Specific, Measurable, Achievable, Relevant and Timed. It is designed to support employees in setting objectives that are effective. Each of the 5 steps in creating …
Let’s work through a DMA Award-winning campaign to see how they turned their business objectives into industry-leading social campaigns. In 2018, Vodafone needed help targeting a young audience who were …
ActionAid works to improve the lives of young women in the developing world, and FGM (female genital mutilation) is a key issue that they work to eradicate. The campaign aimed …
Italian aperitif brand Martini had spotted a regular drop in sales around October, as the winter starts to descend. Targeting a millennial audience, Martini wanted to create a digital experience …
Social media is constantly evolving with new platforms and features. Consistently, consumer behaviours evolve as society adapts to the available technology. The rule-book for marketers is always in flux. It …
To stay at the front of your consumer’s mind it’s important to become their trusted source of knowledge in your niche. Much like any other kind of human relationship, this …
The loyalty loop can be looked at as an alternative model that puts emphasis on the need to continually deepen the relationship between a customer and brand for continuous engagement. …
Social media is all about engagement – interactive, real-time, non-linear, and responsive. It has drastically altered how brands and organisations communicate with their customers. Interactive posts allow your follower to …