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Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated and the following we

Well done, you have completed your second week. You learned about:

  • how social media contributes to organisation goals
  • how to turn business goals into social media objectives
  • how to measure success using key performance indicators
  • how to align social media metrics with the customer journey
  • how the different metrics compare across the main platforms
  • how to apply the loyalty loop theories to your social media plans
  • how to use the SMART objective framework
  • how to create your own SMART objectives.

Next week, you will learn about why social listening is important and embrace the opportunities that social listening creates. You will determine what you want to achieve from your social learning activity; understand each component part of developing your social listening strategy; and create a social listening strategy for your brand.

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Understanding Social Media Strategy

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