The next section to complete is content, which will give you an idea of what people engage within your topic area.

Finding your most popular content which contains your keywords will identify themes, creative approaches, copywriting styles and content formats that you could employ in your social media channels.

Look in detail at how this content is written, laid out and headlined. How multimedia is used and how long it is. Find out who wrote it, who shared it, and where. Buzzsumo is a particularly useful (and to some extent free) tool for gaining this insight.

Join the discussion

Think of some social media posts which you have seen recently which you feel have a strong connection to a potential business objective of yours. Describe the post and business objective below and explain how they are connected.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.