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This step describes the importance of using trending topics to inform social media strategy.
To benchmark all of the above, you must gather the metrics for your competitors, and compare them like for like. Tools such as FanpageKarma can make this an extremely quick process.

Once you have your benchmarking research, you can address those metrics where you are falling behind. Track them each week to ensure you’re catching up and leading in your topic area.

Do a quick ‘arm wrestle’ to see who is in the lead with Fanpage Karma’s competitor duel.

You will find additional sheets in the social listening template to record your competitor’s statistics.

An example social listening strategy template.

Join the discussion

Visit [FanpageKarma and do an ‘arm wrestle’ between two brands and organisations of your choice. Summarise your findings and describe which brand or organisation is engaging with their customers more effectively in the comments below.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Understanding Social Media Strategy

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