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Useful programs for social listening

This step briefly introduces learners to the most popular tools for social listening.

There is a vast number of social listening tools available, all with their own strengths and weaknesses. Many are free or low-cost, whilst a small number of market leaders dominate the enterprise space, offering the most sophisticated features for potentially thousands of pounds per month.

While the budget will dictate which tools you can use, your specific needs should guide which ones you do use. You can get a surprising amount of useful insight for very little cost. Let’s look at some of the most useful and popular tools.

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