These programs are designed to scale-up for large organisations. They often come with a mind-boggling list of features and tools at predictably hefty price-tags.

TalkWalker First and foremost a social listening tool, TalkWalker offers a simple but sophisticated analysis of trends, conversations, influencers and competitors along with a monitoring and brand reputation suite.

Socialbakers A full-service social media management, listening and analytics platform, Socialbakers uses algorithms to automate many of the workflows.

Brandwatch Having acquired a number of other social analytics tools, Brandwatch has a broad offering with some of the most sophisticated listening tools. Large brands that require the full suite of monitoring and listening are their core customer base.

Sprout Social A more affordable enterprise solution, Sprout Social is a full social media management platform with robust listening and monitoring tools as well as community management and publishing capabilities. Popular with brands of all sizes, it presents a versatile all-around solution.

Join the discussion

Choose one of the tools above and do some research about it. Try to find some user reviews or comments, good and bad. If you were the head of a large organisation, would you choose to use this tool? Why or why not? Write your answer in the comments below and post a link to some user reviews.

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