Small companies, with even smaller budgets, are also catered for by a range of reasonably-priced tools and software.

Hootsuite Focussing on facilitating the management of social channels across teams, Hootsuite has grown to offer monitoring and listening tools at a very low cost.

Buzzsumo Primarily a content research tool, Buzzsumo provides insight into conversations happening across blogs, news, Q&A sites, forums and social. The platform also provides insight into trending content and the influencers who are driving those trends.

Iconosquare An Instagram-specific platform providing analytics into your own account as well as your competitors. The platform allows you to; track trends and hashtags, identify influencers, and schedule posts.

Snaplytics One of the first tools to emerge for Snapchat, Snaplytics allows marketers to gain insights on their own Snapchat account and see how competitors are performing.

Join the discussion

Choose one of the tools above and do some research about it. Try to find some user reviews or comments, good and bad. If you worked for a small organisation or a start-up, would you choose to use this tool? Why or why not? Write your answer in the comments below and post a link to some user reviews.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.