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Free Social Tools

Learn more about popular free tools for social listening.

Just because you’re on a shoe-string budget, shouldn’t exclude you from enacting your social listening strategy. There are a lot of free tools out there, while many paid-for tools also offer functional, watered-down, free versions.

SEMRush Logo for social listening tool Semrush A paid tool with the most functionality available for free, SEMRush combines SEO, website, and social tools in one place. It also offers audits and ongoing monitoring for your important social metrics and brand keywords.

Google Alerts Logo for social listening tool Google Alerts The simplest way to get alerted via email if you or your brand is mentioned online is Google Alerts. Whilst this doesn’t cover most social platforms it does encompass blogs, blogging platforms, YouTube and other rich media-sharing sites.

Followerwonk Logo for social listening tool Followerwonk Get insights into your Twitter followers and those of your competitors. From knowing who the most influential are, to insights into where and when they’re online, this tool is invaluable for those maximising their Twitter presence. It’s a low-cost tool with a number of useful features available for free.

Twitonomy Logo for social listening tool Twitonomy Powerful data on your content and followers on Twitter in a free tool with paid upgrades.

Tweetreach Logo for social listening tool Tweetreach A useful tool for measuring campaign activity around a particular account or hashtag. Tweetreach offers total-reach metrics and insight into the users who contribute to that reach.

FanpageKarma Logo for social listening tool FanpageKarma A benchmarking and comparison tool with paid upgrades available. FanpageKarma compares your followers, engagement rates and other key metrics with your closest competitors in social media.

Social Platforms Search A magnifying glass in front of a computer window You can conduct a piece of social listening just using the platforms, and in some instances – particularly on Instagram – this can be the best way to discover content.

Your Task

Conduct a search through the social platforms of a brand or organisation of your choice. Choose three pieces of content, visual or otherwise, which you feel best exemplifies the social media presence of the brand. Explain why you chose the content and why you think it is effective.
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Understanding Social Media Strategy

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