Well done, you have completed your third week! You learned about:

• why social listening is important and how to embrace the opportunities that social listening creates
• how to determine what you want to achieve from your social listening activity
• understanding each component of developing your social listening strategy
• creating a social listening strategy for a brand.

Next week, you will learn about how social planning should be integrated with the business strategy and collaboration techniques to facilitate multi-channel planning. Finally, you will learn how to set your long-term objectives for the channel; how to determine which channels you will focus on; how to create a framework for all social media activity and campaigns to work from; and to strengthen brand experience.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.