• why social listening is important and how to embrace the opportunities that social listening creates
• how to determine what you want to achieve from your social listening activity
• understanding each component of developing your social listening strategy
• creating a social listening strategy for a brand.

Next week, you will learn about how social planning should be integrated with the business strategy and collaboration techniques to facilitate multi-channel planning. Finally, you will learn how to set your long-term objectives for the channel; how to determine which channels you will focus on; how to create a framework for all social media activity and campaigns to work from; and to strengthen brand experience.

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