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Case study: AutoTrader

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0
[UPBEAT MUSIC]
15.3
[DING]
21.7
[CHEERING]
29.9
Go England! [CHEERING]
62.3
Come on, Columbia. You can do it.

AutoTrader ran an interesting campaign during the World Cup. Watch the video and then join the discussion below.

Join the discussion

Why do you think the AutoTrader campaign was so effective? Which factors contributed to its success? Write your comments below, and reply to at least one other comment.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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