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Create your example campaign strategy

In this step, you will be provided with the instructions for an upcoming peer graded assignment.

Now that you are familiar with how to approach planning a social media strategy, you are encouraged to submit an example campaign strategy as an assignment for peer grading.

Assignment requirements

For this assignment you should download the template, and complete the following sections for a brand or organisation of your choice.

  1. Business goal
  2. Campaign objectives
  3. Social media objectives
  4. Audience
  5. Channels

On the next step, you will submit your document by filling in the boxes after each prompt.

Criteria for peer grades

Below is a list of criteria which will be used to peer grade assignments:

Strategy: Were all five of the template sections completed?

Objectives: Did the objectives fulfil the SMART criteria?

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Understanding Social Media Strategy

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