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Learning Outcomes
This step summarises the learning outcomes for the week.
This week you will learn:
- the role of social media in people’s lives and the benefits of social media to an organisation
- what should be included in a social media strategy
- how to better understand and engage with your target audience
- what a winning campaign looks like
- some of the defining factors of a great social media campaign
- how these campaigns have followed the best practices.
