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Learning Outcomes

This step summarises the learning outcomes for the week.

This week you will learn:

  • the role of social media in people’s lives and the benefits of social media to an organisation
  • what should be included in a social media strategy
  • how to better understand and engage with your target audience
  • what a winning campaign looks like
  • some of the defining factors of a great social media campaign
  • how these campaigns have followed the best practices.
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Understanding Social Media Strategy

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