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Learning Outcomes
This step summarises the week's learning outcomes.
This week you will learn:
- how social media contributes to organisation goals
- how to turn business goals into social media objectives
- how to measure success using key performance indicators
- how to align social media metrics with the customer journey
- how the different metrics compare across the main platforms
- how to apply the loyalty loop theories to your social media plans
- how to use the SMART objective framework *how to create your own SMART objectives.
