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Learning Outcomes

This step summarises the week's learning outcomes.

This week you will learn:

  • how social media contributes to organisation goals
  • how to turn business goals into social media objectives
  • how to measure success using key performance indicators
  • how to align social media metrics with the customer journey
  • how the different metrics compare across the main platforms
  • how to apply the loyalty loop theories to your social media plans
  • how to use the SMART objective framework *how to create your own SMART objectives.
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Understanding Social Media Strategy

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