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Learning Outcomes

This step introduces the learning outcomes for the week.

This week you will learn:

  • how social planning should be integrated with the business strategy
  • how and why social media should be integrated with all your channels
  • collaboration techniques to facilitate multi-channel planning
  • how to set your long-term objectives for the channel
  • how to determine which channels you will focus on
  • how to create a framework for all social media activity and campaigns to work from
  • how to strengthen brand experience.
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Understanding Social Media Strategy

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