Home / Business & Management / Digital Marketing / Understanding Social Media Strategy / Learning Outcomes
Learning Outcomes
This step introduces the learning outcomes for the week.
This week you will learn:
- how social planning should be integrated with the business strategy
- how and why social media should be integrated with all your channels
- collaboration techniques to facilitate multi-channel planning
- how to set your long-term objectives for the channel
- how to determine which channels you will focus on
- how to create a framework for all social media activity and campaigns to work from
- how to strengthen brand experience.
