Skip main navigation

Wellness Goals

Learn more about wellness goals and the importance of goal setting.

In this article, you will learn more about setting wellness goals.

There are many reasons for setting goals in business. These are mainly to avoid becoming overwhelmed by all the possible projects you could focus on or paths that you could take. Of course, building a business is challenging and takes a huge commitment of time and energy. It’s therefore critical to find structure and focus to keep you on track and working towards clear goals.

Before we learn about how to set goals, here are a few reasons why it’s important to set goals for your business:

  • Measuring success – If you don’t have goals, how will you know if you’ve achieved success on your terms? There are different measures of success and no right or wrong timeline for attaining it. Examples might be reaching a certain level of revenue or profitability, breaking new ground in an industry, or impacting a certain number of people. Setting goals helps you to determine your own unique measures of success, why those matter to you, and whether you’re on track to achieve them.
  • Providing focus – If you don’t have goals, it’s easy to get distracted and find that you are spreading yourself too thin. As you grow a team around you, establishing goals also helps to keep the team focused and the priorities of the company clear for all to see. It allows for prioritisation, efficient working, and the ability to identify when and where you need additional support to accomplish the goals you have determined.
  • Helping to motivate – This applies to both you and the team of people around you. Having clearly articulated goals will help you feel excited and inspired to keep going, especially when things get challenging. Whilst you might be passionate about wellness, the product or service you’ve created, and how it is impacting people’s lives, there will inevitably be tough moments too. Returning to your goals will help you to stay motivated and on track!

It’s important, should you take this path, that you see goals as a way of articulating what you’d like to achieve. At the same time, you’ll want to be detached enough from them to recognise and accept that plans and priorities change and unexpected events occur.

You might set goals for your business around:

  • Timelines for the development and launch of a product or service
  • The impact of your business on people or the planet
  • Results for your life, like what your business will allow you to be, do or have
  • Actual business results like sales, revenue, profit or product-launches
  • The team that support your business and how satisfied, innovative or productive they are
  • Plus, many more!

Goals, as you may have heard before, should always be SMART. This is an acronym that helps you to ensure that each goal you set is:

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic, resourced, results-based).
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

What do you think?

What could be your 3-month, 6-month, 12-month and 5-year goals for launching and growing a business in wellness? Go ahead and share these in the Comments section below.

Also, share your thoughts about whether you think it’s important to have these goals clearly defined and written down? Is there value for you in sharing these with others (especially others who are similarly motivated and passionate about wellness)?

This article is from the free online

Launching and Growing a Business in Wellness

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now