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What is an MVP?

In this article, we’re going to learn about how and why it’s important to create a Minimum Viable Product (MVP). The principle behind an MVP is to test and validate …

How to Prepare a Business Plan

You’ve now done a lot of the critical thinking that will lay the foundations for an initial business plan. While many business owners get started without a clear business plan, …

How to Find your Target Market

In traditional marketing theory, choosing your target market would be primarily based on demographics, for example, gender, age, occupation, income, or location. However, given all that you now know about …

Wellness Goals

In this article, you will learn more about setting wellness goals. There are many reasons for setting goals in business. These are mainly to avoid becoming overwhelmed by all the …

Choosing a product or service-based business

Now that you’re starting to think about the different ways of formulating an idea for your business in the wellness industry, you’ll need to also consider whether your idea lends …

Identifying Opportunities in the Market

It is now time to identify an opportunity in the marketplace. This should be done by combining your own knowledge and passion about the wellness industry and everything you’ve learnt …

Launching and growing a business in wellness

In the previous courses in this ExpertTrack, we introduced you to the wellness industry, including the key sectors, trends, and driving forces behind its growth. In this course, we’re looking …

Wrap-up of key takeaways

As you’ve seen throughout this course, there is a lot to understand about the landscape in which you’ll be launching and growing your business, as well as the practical elements …

Seeking out support, guidance and inspiration

In this video, you’ll hear from three founders in the wellness industry talk about how mentorship, previous experience working in other startup businesses, or seeking out advice from others, has …

Returning to your ‘why’

When the difficult moments strike, and they inevitably will, you will need to return to your ‘why’. This simply refers to the fundamental reason that motivated you to take such …

7 ways to build resilience as a founder

When you are building a business, there is a lot to think about, act and deliver, especially when you have ambitious plans and goals. It can certainly lead to exhaustion …