What is an MVP?
In this article, we’re going to learn about how and why it’s important to create a Minimum Viable Product (MVP). The principle behind an MVP is to test and validate …
Course: Launching and Growing a Business in Wellness
How to Prepare a Business Plan
You’ve now done a lot of the critical thinking that will lay the foundations for an initial business plan. While many business owners get started without a clear business plan, …
How to Find your Target Market
In traditional marketing theory, choosing your target market would be primarily based on demographics, for example, gender, age, occupation, income, or location. However, given all that you now know about …
Wellness Goals
In this article, you will learn more about setting wellness goals. There are many reasons for setting goals in business. These are mainly to avoid becoming overwhelmed by all the …
Identifying and Solving a Problem in Business
One critical element that every business needs is a product or service that customers actually want. Not only do they need to want it, they also need to be willing …
Choosing a product or service-based business
Now that you’re starting to think about the different ways of formulating an idea for your business in the wellness industry, you’ll need to also consider whether your idea lends …
Identifying Opportunities in the Market
It is now time to identify an opportunity in the marketplace. This should be done by combining your own knowledge and passion about the wellness industry and everything you’ve learnt …
Launching and growing a business in wellness
In the previous courses in this ExpertTrack, we introduced you to the wellness industry, including the key sectors, trends, and driving forces behind its growth. In this course, we’re looking …
Wrap-up of key takeaways
As you’ve seen throughout this course, there is a lot to understand about the landscape in which you’ll be launching and growing your business, as well as the practical elements …
Playing the Long Game in the Wellness Industry
It is important to understand at this stage, that building a successful business in any industry, including in the wellness industry, will require a big commitment of both time and …
Seeking out support, guidance and inspiration
In this video, you’ll hear from three founders in the wellness industry talk about how mentorship, previous experience working in other startup businesses, or seeking out advice from others, has …
Returning to your ‘why’
When the difficult moments strike, and they inevitably will, you will need to return to your ‘why’. This simply refers to the fundamental reason that motivated you to take such …
7 ways to build resilience as a founder
When you are building a business, there is a lot to think about, act and deliver, especially when you have ambitious plans and goals. It can certainly lead to exhaustion …
How collaborating with another brand can boost your brand’s awareness
As an established brand, one of the most empowering philosophies you can adopt when operating in the wellness industry is ‘collaboration over competition’. This doesn’t mean you give away all …
How to network and form useful business connections
There are many benefits to be found in forming strong and long-lasting connections in the wellness industry. As you’re starting out, having a strong network might be the foundation upon …