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What you will be learning next

What you will be learning next?
© Coventry University. CC BY-NC 4.0

We hope you have enjoyed your first week of learning with Coventry University.

Next week, you will explore the effect of the external environment on a business and examine how political, economic, social and technological factors might influence a firm’s strategy.

We will look at:

  • The PEST model
  • The drivers for globalisation
  • The two types of institutions: informal and formal

Your task

To prepare for next week’s learning, reflect on your own practice and make some notes on how these topics relate to your own experiences.
© Coventry University. CC BY-NC 4.0
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An Introduction to Macro Environmental Analysis and Business Strategy

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