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Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated and the following we

You have completed your first week, well done! You learned about:

  • The fundamentals of good marketing.
  • How to use the 4Ps framework.
  • How to ensure your company is customer-centric.
  • What communications planning is.
  • The common primary objectives and supporting targets for campaigns.
  • How to develop the appropriate strategy that can be turned into an actionable set of results.
  • The importance of a good brief.
  • How to write a good brief and what to include in it.
  • How to manage agencies.

Next week you will learn about managing your creative assets, brand identity, visual and linguistic creative assets. You will also learn basic marketing math.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Introduction to Marketing: Fundamentals of Marketing

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FutureLearn - Learning For Life

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