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Week outcomes
The learner is introduced to the outcomes for the week.
This week you will learn:
- The fundamentals of good marketing.
- How to use the 4Ps framework.
- How to ensure your company is customer-centric.
- What communications planning is.
- The common primary objectives and supporting targets for campaigns.
- How to develop the appropriate strategy that can be turned into an actionable set of results.
- The importance of a good brief.
- How to write a good brief and what to include in it.
- How to manage agencies.
This article is from the online course:
Introduction to Marketing: Fundamentals of Marketing
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Introduction to Marketing: Fundamentals of Marketing
