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Celebrate your success


Well done, you have completed your second week! You learned about:

  • What are the creative elements of a marketing communication
  • How you should approach your creative assets
  • The brand creative elements involved in marketing communication and how to best use them for marketing activities.
  • The importance of the written word and tone as creative assets.
  • The function of moving and still images in a marketing campaign.
  • The importance of maths in marketing.
  • How to calculate a range of metrics.
  • How to use metrics to optimise your marketing campaigns.

In the next course of the ExpertTrack, you will learn about:

  • The power of cross-channel marketing
  • Online and offline channels
  • Different marketing channels
  • Testing your marketing activities
  • Discovering and using campaigns

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In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Introduction to Marketing: Fundamentals of Marketing

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FutureLearn - Learning For Life

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