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Week outcomes
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This week you will learn:
- What are the creative elements of a marketing communication
- How you should approach your creative assets
- The brand creative elements involved in marketing communication and how to best use them for marketing activities.
- The importance of the written word and tone as creative assets.
- The function of moving and still images in a marketing campaign.
- The importance of maths in marketing.
- How to calculate a range of metrics.
- How to use metrics to optimise your marketing campaigns.
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Introduction to Marketing: Fundamentals of Marketing
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Introduction to Marketing: Fundamentals of Marketing
