Skip main navigation

Hurry, only 9 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

The written word

Learners are introduced to the significance of copy and the role it plays in marketing activities.

In creative and professional environments the writing within marketing communications is referred to as copy.

All copy about your product or organisation needs to be crafted in order to get the right message across in a clear, accurate and engaging manner which is tailored to your audience.

Where do you use copy?

Almost every communication a marketer creates and uses will contain some kind of copywriting.

Examples include:

  • Social posts
  • Email
  • Websites
  • Content Marketing
  • Blogs
  • Adverts
This article is from the free online

Introduction to Marketing: Fundamentals of Marketing

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now