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Still images

Learners are introduced to the significance of still images and the role they play in marketing activities.

Still images come in many different forms for organisations. They are a great tool for grabbing the attention of your audience. However, they still adhere to your brand guidelines.

Examples of still imagery include:

  • Product photographs
  • Lifestyle photographs
  • Infographics
  • Diagrams
  • Charts
  • Photographs by customers
  • Photographs of customers
  • Drawings

They are a great tool for grabbing the attention of your audience. However, they still need to adhere to your brand guidelines. It’s good practice to repeat and reuse your imagery across your touchpoints, but make sure you edit your content for each channel, particularly on social media. It is generally wise for marketers not to attempt to create visuals as their quality may not be good enough, and this will have a bad impact on the brand. Instead, invest in professional photographers and graphic designers.

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Introduction to Marketing: Fundamentals of Marketing

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FutureLearn - Learning For Life

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