Podcast genres and formats
GenreGenres group a collection of works together into categories. These categories are usually based on shared themes such as history, true crime, comedy. Choosing a genre to work within offers your podcast a unique superpower as each genre attract a ready-made target audience. If you want to read more about podcast genre see Siobhan’s ‘How Podcasting is Changing the Audio Storytelling Genre’, attached at the bottom of the step.
FormatsWithin each genre, you will find different podcast formats. The most common are:
The Gabfest or ‘Chumcast’Where two or more people chat about something they feel strongly about. It might be a recap of a television show, it might be the week in politics, sport or women’s issues. What matters is that the hosts have chemistry and passion. Examples:
- My Dad Wrote A Porno (UK)
- Call Your Girlfriend (US)
Want to keep
learning?This content is taken from
University of Wollongong online course,
The Power of Podcasting for StorytellingView Course
InterviewHere, the host relies on finding interesting people to bring into the studio. They might be celebrities, or just ordinary people who have done unusual things. Examples:
StorytellingThese podcasts often take a deep dive into a topic – it might be a murder investigation or a trip to Antarctica – and unfold the subject by delving into the characters and events in a compelling, carefully structured way, that keeps you listening all the way through. They can be told over several episodes, or each episode can tell a self-contained story. Either way, they need a strong plot (something has to happen), interesting characters (the people things happen to), solid research (distilled via good writing and editing) and a tight structure (careful craft and narrative arc). They are the hardest to do – but the most powerful when done well. Examples:
- SERIAL (US): the investigation into the death of a high school student that became the most successful podcast of all time
- Intrigue: Murder in the Lucky Holiday Hotel (UK): a rollicking tale of sex, murder and power in China
- Earshot, (ABC, 2018) “Earshot presents documentaries about people, places and ideas, in all their diversity”
Places to listen
- Bello Collective Top 100 Podcasts 2017: sourced from many fans/listeners and sorts the podcasts into categories: historical narrative, interview, audio drama…
- Third Coast International Audio Festival (2018)
“Our vast – and ever-growing – collection contains thousands of carefully curated audio stories of all stripes, and Third Coast Conference sessions offering wisdom from the best makers on the planet. You can also dive into our Producer Index. Enjoy!”
“The Future of Podcasts: Your favorite shows. New voices. Stories you’ll love. Follow, share and connect with podcasters around the world.”
- The 50 best podcasts of 2017, (The Atlantic Monthly Group, 2018)
“The shows that kept listeners refreshing their apps this year”
Some genres to choose from
|History||News & Politics|
|Society and Culture||Kids and Families|
|Advice and Self-Help||Philosophy|
|Business||Games and Hobbies|
The influence of chosen genre
Current Affairs/Topical Stories:
- Tightly focus your idea
- Make focus clear to listeners
- Define expectations (You’ll learn XX or discover what happens to this character/place/policy/etc.)
- Create a sense of movement or momentum
- Change Makers (AUST)
Want to learn more?Attached at the end of the step are two articles by Siobhan providing further information. One is about the audio storytelling genre and the other is about the ways podcasts can be political.
- What do you think about using podcasting to create social change?
The Power of Podcasting for Storytelling
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