Skip main navigation

Introduction to product improvement

Welcome to Week 4 of the product management short course

In the previous week, you learned how best to launch a product to the market to achieve your business and product objectives. This week, we are going to take a look at continuous improvement. Specifically, you will learn how to answer the question, ‘How do I best go about measuring the performance of my product?’

‘Strength and growth come only through continuous effort and struggle.’ – Napoleon Hill, author of Think and Grow Rich. [1]

Continuous improvement is a way of operating and should be cultivated by means of a culture of improvement. The whole team needs to be onboard and understand the processes and tools to enhance product improvements for successful business growth.

As a product manager, you want to identify continuous opportunities for product efficiencies. You do this by assessing current products and processes to ensure that the outputs are maximised and optimised. [2] Continuous product improvement is an important factor for achieving strategic business goals. As business growth is becoming increasingly reliant on product-led growth strategies, knowing how to leverage products in the most lucrative manner is essential for increasing a product’s existing value and consumer base.

Before we get started with understanding how we can ensure continuous improvement with our products, let’s engage in a quick quiz.

References

  1. SolveXia. 5 Continuous improvement examples you need to know [Blog]. SolveXia; 2020. Available from: https://www.solvexia.com/blog/5-continuous-improvement-examples-you-need-to-know
  2. Schirzinger A. 23 Inspiring Quotes for Growing Your Business in 2016 [Blog]. SalesForce; 2015 Dec 17. Available from: https://medium.com/grow-for-growing-companies/23-inspiring-quotes-for-growing-your-business-in-2016-8e21c8ed9ef2
This article is from the free online

Product Management Essentials

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education