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Introduction to product improvement

Welcome to Week 4 of the product management short course

In the previous week, you learned how best to launch a product to the market to achieve your business and product objectives. This week, we are going to take a look at continuous improvement. Specifically, you will learn how to answer the question, ‘How do I best go about measuring the performance of my product?’

‘Strength and growth come only through continuous effort and struggle.’ – Napoleon Hill, author of Think and Grow Rich. [1]

Continuous improvement is a way of operating and should be cultivated by means of a culture of improvement. The whole team needs to be onboard and understand the processes and tools to enhance product improvements for successful business growth.

As a product manager, you want to identify continuous opportunities for product efficiencies. You do this by assessing current products and processes to ensure that the outputs are maximised and optimised. [2] Continuous product improvement is an important factor for achieving strategic business goals. As business growth is becoming increasingly reliant on product-led growth strategies, knowing how to leverage products in the most lucrative manner is essential for increasing a product’s existing value and consumer base.

Before we get started with understanding how we can ensure continuous improvement with our products, let’s engage in a quick quiz.