Product Management Essentials Archives

What is product management, and why is it important?

Let’s watch a video where Mai Nakane talks about the importance of product management in today’s context. Mai is the Director of Technical Product Management at Galvanize, a billion-dollar US …

What is the life cycle of a product?

What are some of the new and innovative products introduced to the market in your lifetime? Some examples from the last 10–15 years include the iPhone, Tesla electric cars, and …

What exactly is a product?

It is important to first understand what exactly a product is. The masses recognise a product as something tangible that can be bought in-store or online. However, the term ‘product’ …

The soft skills of a product manager

Soft skills of a good product manager Finding a good product manager can be difficult! A product manager needs to have unique and diverse skills and character traits to be …

The hard side of a product manager

A product manager is responsible for the overall outline of a product vision and creating an actionable strategy for how to bring a product to market by validating and implementing …

The four pillars and the continuous improvement process (PDCA)

The four pillars of continuous improvement As a product manager, you will need to first analyse and identify opportunities for product improvement by using the four key pillars of continuous …

Introduction to product improvement

In the previous week, you learned how best to launch a product to the market to achieve your business and product objectives. This week, we are going to take a …

How do you determine which metric to use?

Reflect on the video, What process do you follow to determine which product metrics to measure?, from Mai Nakane, Director of Technical Product Management at Galvanize, and explain in your …

Introduction to product marketing

Now that you have watched the video Product Marketing, which has introduced you to this concept and its elements to understand its role in product management, we will unpack product …

The value of product marketing

The market experienced a flood of technology players, which made it difficult for consumers to differentiate between SaaS providers and their offerings. For this reason, product positioning and branding become …

What Exactly is Product Management?

Despite the growing need for product managers, it is still difficult to define exactly what product management is! The reason for this is because it doesn’t perfectly fall into conventional …

What is continuous improvement?

What does continuous improvement mean? Continuous improvement is a never-ending drive for product perfection and has become a vital strategy in growth and improving organisational and product performance. It is …

How to design a successful product

What is product design? ‘When designing products, always remember that you are designing for people.’ – Nick Babich, Developer Product design is the holistic process of blending business goals and …

Course: Product Management Essentials

Product Management Essentials