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How do you determine which metric to use?

Reflect on the video, What process do you follow to determine which product metrics to measure?, from Mai Nakane, Director of Technical Product Management at Galvanize, and explain in your …

Introduction to product marketing

Now that you have watched the video Product Marketing, which has introduced you to this concept and its elements to understand its role in product management, we will unpack product …

The value of product marketing

The market experienced a flood of technology players, which made it difficult for consumers to differentiate between SaaS providers and their offerings. For this reason, product positioning and branding become …

What Exactly is Product Management?

Despite the growing need for product managers, it is still difficult to define exactly what product management is! The reason for this is because it doesn’t perfectly fall into conventional …

What is continuous improvement?

What does continuous improvement mean? Continuous improvement is a never-ending drive for product perfection and has become a vital strategy in growth and improving organisational and product performance. It is …

How to design a successful product

What is product design? ‘When designing products, always remember that you are designing for people.’ – Nick Babich, Developer Product design is the holistic process of blending business goals and …