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© CQUniversity 2021

Refrain from using any formatting in your day-to-day business email communications. Unless you would type something in bold crimson letters on business letterhead, don’t do it when e-mailing for commercial gain. With all the spam filtering going on today; the more formatting or embedded images that higher the chance that your email could be blocked as spammy.

Even something as simple as using a different font makes your email display contingent upon the recipient having that specific font on their system or it defaults to their designated default font. Keep in mind the recipient may not have their email program configured in such a way as to display your formatting the way it appears on your system – if at all.

Adding coloured backgrounds, animations and gifs is unprofessional and distracting to the reader and should not be used in professional email communications.

Don’t! overuse exclamation points!!!

Exclamation points and other indications of excitement such as emoticons, abbreviations like LOL, and all CAPITALS are also not appropriate in professional email communications. It’s also not professional to use a string of exclamation points!!!!!

© CQUniversity 2021
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