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Wrapping up Week 1

It is now time to pause and reflect on what you learned so far. Watch Dr. Mathei summarize Week 1.

We hope you are enjoying the course so far.

This week we have discovered that social media is more about people and their cognitions and behaviours than it is about content. Social media is a unique research laboratory that collects traces of human interactions which reveal important insights and behaviours.

So far, you’ve looked at the opportunities that arise from using data from social media campaigns and learned how social media analytics could help businesses gain intelligence and actionable insight to grow their markets. Also, you’ve explored the basic social media data relevant to professionals and analysed businesses’ social media framework.

  • Based on your learning this week, what ideas do you have on how social media analytics can improve communication, social modelling, and business insights for your organisation? Summarize your takeaways in a few sentences.
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Digital Media Analytics: Introduction

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