## Understanding Correlation

Correlation is one of the most basic and common statistical procedures. A correlation is a single number that describes the degree of relationship between two variables. Correlations are statistical measures …

## Statistically Significant Differences Between Groups

In this video, we will review the underlying logic and inferences behind t-tests and correlation as it relates to social media. The particular example provides an illustrative way of thinking …

## T-Tests

Now that we have our data, let’s discuss how we can evaluate it. One form of analysis is the t-test, which assesses whether the means of two groups are statistically …

## Importing Social Media Statistics and Social Feed Managers

Google Sheets can be used in many ways to harvest data from social media. It has built-in functions that can be used to create formulas that manipulate data and calculate …

## Using a Twitter Data Harvester in Google Sheets

We have already seen that data needs to be sorted, cleaned, and organised in such a way as to allow the analyst to interpret the outcomes. TAGS is a free …

## Benefits of Using Templates for Tracking Metrics

Why use templates? Templates can save a significant amount of time and effort when working with a vast amount of data. They can also make the data analysis process and …

## Tools to Track Social Media Analytics

Looking at large amounts of social media data can often be puzzling and overwhelming. What are the right tools to monitor and assess this data and improve social media performance? …

## Wrapping it all up

In these three weeks, we have seen how social media analytics is like alchemy, turning something of lesser value (social media data) into something of greater value (business intelligence and …

## Constraints of Social Media Analytics

Natalie White elaborates on how social media has changed over time, how it differs across platforms, and its importance for the future. After watching the video, answer these questions and …

## Exploring Data Science

Are data science and social media analytics synonyms or are they different concepts? Social media analytics is a toolkit with many specialised devices. It’s also at the border of several …

## Looking Ahead – Extracting Meaning from Data Using Spreadsheets

After developing a research plan using the social media using the toolkit, it’s now time to look at all the data. In Week 3, we’ll be examining how statistics can …

## Wrapping up Week 2

We’ve seen in Week 1 that social media is a powerful data resource, but to make the most of it, you need the right tools. This week we continued the …

## Social Media Analytics Research

Social media is invaluable in its ability to generate information about a large audience quickly, frequently, and in focused ways. Whether through formal research for organisations or through spontaneous questions …

## Understanding Digital Analytics Concepts

What are the different types of digital analytics? Digital analytics deals with vast amounts of data from a variety of sources. Different types of media channels are often used in …

## Looking Ahead – Why Social Media Works

Now that we’ve seen how social media analytics can provide useful information to make better business decisions, we’re looking forward to next week where we’ll be learning more about analytics …