Skip main navigation

Looking Ahead – Why Social Media Works

In this article we learn more about social media, which sets the conversation for next week.

Now that we’ve seen how social media analytics can provide useful information to make better business decisions, we’re looking forward to next week where we’ll be learning more about analytics research tools and techniques.

Read Why use Social Media? by Kristen McCormick. The article highlights the net benefits of social media for social and business impact and will set the stage for our conversation next week.

This article is from the free online

Digital Media Analytics: Introduction

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education