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Looking Ahead – Why Social Media Works

In this article we learn more about social media, which sets the conversation for next week.

Now that we’ve seen how social media analytics can provide useful information to make better business decisions, we’re looking forward to next week where we’ll be learning more about analytics research tools and techniques.

Read Why use Social Media? by Kristen McCormick. The article highlights the net benefits of social media for social and business impact and will set the stage for our conversation next week.

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Digital Media Analytics: Introduction

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