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Constraints of Social Media Analytics

Listen to Natalie White as she talks about the field of social media analytics and the changes she anticipates for the future.

Natalie White elaborates on how social media has changed over time, how it differs across platforms, and its importance for the future. After watching the video, answer these questions and discuss with each other:

  • Consider a social network that you are a part of—what could be some of the limitations of using data solely from that source? How could you overcome these limitations? Be sure to include the social network that you are considering in your post.

  • Share your feedback on each other’s posts with any helpful tips and information.

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Digital Media Analytics: Introduction

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