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Statistically Significant Differences Between Groups

Watch Dr. Mathei explain the underlying logic and inferences behind t-tests and correlation in the context of an example from social media.

In this video, we will review the underlying logic and inferences behind t-tests and correlation as it relates to social media. The particular example provides an illustrative way of thinking rather than a complete method to be applied immediately.

  • How will you use t-tests in your social media analysis? Share what you will compare and what you think results will be with your peers.
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Digital Media Analytics: Introduction

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