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How brand loyal are you?

In this article from Forbes magazine, Steve Olenski shows that only a quarter of American consumers are actually brand-loyal.
Girl looking at products in a shop

Many people think that the ultimate goal of branding is to make consumers loyal to the brand. The aim is for people to feel a deep emotional connection, so that they keep on buying. But is this achievable?

In this article from Forbes magazine, Steve Olenski shows that only a quarter of American consumers are actually brand-loyal.

How do you feel about this? Why is brand loyalty on the decline? Are you less brand loyal than you used to be? And what should companies do about this?

This article is from the free online

The Secret Power of Brands

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