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What is brand?

What is brand?

Robert Jones, teacher at the University of East Anglia, and strategist at Wolff Olins, talks about how he defines brand. Is a brand a name? A logo? A slogan? Or does it go deeper than that?

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This content is taken from UEA (University of East Anglia) online course

The Secret Power of Brands

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The Secret Power of Brands

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