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The social dimension

The social dimension

This slideshow looks at how brands can bring together purpose and profit. We’ll look at how a focus on positive social impact can drive commercial value – in the short-term and long-term. How many companies and products do you think live up to this ideal model?

This slideshow works in tandem with the previous step. You’ll see how the concepts are linked at the end.

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The Secret Power of Brands

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