Skip main navigation

The social dimension

The social dimension

This slideshow looks at how brands can bring together purpose and profit. We’ll look at how a focus on positive social impact can drive commercial value – in the short-term and long-term. How many companies and products do you think live up to this ideal model?

This slideshow works in tandem with the previous step. You’ll see how the concepts are linked at the end.

This article is from the free online

The Secret Power of Brands

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now